The Sino-Pak CBEC Association, launched in 2019, is a pioneering initiative aimed at enhancing e-commerce trade between Pakistan and China. As a new player in the landscape of cross-border e-commerce, it has the potential to transform the way trade is conducted between these two nations.
In recent years, e-commerce has evolved from being a mere supplement to a cornerstone of economies worldwide, driving innovation and growth in sectors ranging from manufacturing to services. Notably, e-commerce has been a vital component of the Chinese economy, empowering SMEs and rural communities by creating a level playing field for competition and economic growth.
Pakistan, a country endowed with abundant natural resources and a vast consumer base, is poised to become a significant player in the e-commerce market. With advancements such as the integration of smartphones, improved logistics, and the rise of online shopping experiences, the country’s readiness for cross-border e-commerce (CBEC) trade has been enhanced.
However, the traditional channels of trade between Pakistan and China do not necessarily benefit the average citizen due to various restrictions. CBEC trade can change this scenario by fostering inclusive growth that benefits all participants – especially disadvantaged groups, developing regions, and micro, small, and medium enterprises (MSMEs).
This is where the Sino-Pak CBEC Association comes into play. As a not-for-profit association, its purpose is to promote mutually beneficial e-commerce trade between Pakistan and China. It seeks to include key stakeholders from both countries to find solutions to existing barriers in CBEC trade.

Since its official launch during the Second International CBEC Forum in Pakistan in 2019, the Association has proposed several initiatives. These include establishing a CBEC Free Trade Zone in Pakistan, launching the Rural Taobao Village Model, promoting e-commerce education and internships, and publishing the International Cross-Border E-Commerce Journal.

Moreover, the Association has shown keen interest in the International Farm School Alliance (IFSA). This initiative aims to develop youth potential through practice-based farm education and facilitate the exchange of information and services through CBEC.
The Sino-Pak CBEC Association is an exciting development in the e-commerce sector. Its vision and initiatives hold the promise of transforming cross-border trade between China and Pakistan, making it more inclusive, efficient, and beneficial for all stakeholders. The path ahead is full of potential, and it is anticipated that the Association’s efforts will yield positive outcomes in the near future.





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