Sponsored by the Chinese Scholarship Council and hosted by Huazhong Agricultural University, the 2024 International Cross-Border E-commerce Summer School Program will be held in Yili City, Xinjiang Autonomous Region, China, from August 5th to August 22nd.
1. Content of Training
The program will be conducted in the real business context of cross-border e-commerce. Experienced entrepreneurs in the field will share their knowledge and provide hands-on training. The course will cover basic e-commerce theory and intensive practice based on real business scenarios.
Trainees will have the opportunity to visit the Khorgos border between China and Kazakhstan.
Excellent trainees may find potential business partners in China.
Course Contents for CBEC Summer School Program
| Date | Course Arrangement | Notes |
| Day 1 | 1. Check-in at Yining City, in recommended hotel for accommodation 2. Visit Yining Cross-border E-commerce Industrial Park 3. Visit Liuxing Street, Kazanqi and other local folk characteristic attractions, understand the long history of the Silk Road. | |
| Day 2 | – Introduction to the definition and development history of cross-border e-commerce – Advantages of cross-border e-commerce – Current situation and advantages of domestic e-commerce development in China – Explain the operation model of cross-border e-commerce – General knowledge of internet flow | General Course |
| Day 3 | – Overseas advertising placement logic – Two major models of starting an account – People-goods-place/occasion in the live broadcast room – Using Facebook, VK, and INS platforms to bring flow to independent website (Standalone website/ Unaffiliated Site) – How to improve the conversion rate of flow in our independent website – Overseas livestream commerce/sales operation process and optimization strategy – Account precise positioning and public persona creation/build-up – The underlying algorithm and foundation of overseas e-commerce – Overseas e-commerce account registration and their function operation – Overseas e-commerce platform function settings and public persona positioning – Overseas e-commerce product selection logic – Registration and management of overseas e-commerce small stores | Operation Course |
| Day 4 | – Facebook advertisement and internet flow course – Real case operation analysis – Overseas e-commerce holiday marketing – Overseas e-commerce influencer marketing methodology – Decoding the traffic secrets of full-domain interest e-commerce – Undertaking traffic for overseas e-commerce and building independent website to grab the sofa (fast building independent website) | Marketing Course |
| Day 5 | – How to lead traffic to an independent website? (Analysis of free traffic and advertising traffic) – How to do free traffic (do IP accounts or matrix accounts) – How private domain traffic moves towards brand building – How paid traffic should be done – Multiple ways of playing in the private domain | Matrix Private Domain Course |
| Day 6 | – Mindset of a qualified livestream salesperson (anchor) – body movement training for livestream salesperson (anchor) – Anchor rhythm training – talking/speech skills (verbal trick) to make the live broadcast room hot – Anchor on-camera performance acting training- Live broadcast simulation practical training – a complete set of talking/speech skills (verbal trick) for normal live broadcast to sell 10 million – How to promote live broadcast room popularity through verbal tricks – Detailed explanation of the essence of live broadcast verbal tricks for promoting/inducing order | Live Broadcast Course |
| Day 7 | – How to shoot explosive videos with a mobile phone – How to edit popular videos with a mobile phone | Short Video Course |
| Day 8 | Daily practical exercises | Practical Course |
| Day 9 | Daily practical exercises | Practical Course |
| Day 10 | Daily practical exercises | Practical Course |
| Day 11 | Daily practical exercises | Practical Course |
| Day 12 | Daily practical exercises | Practical Course |
| Day 13 | Daily practical exercises | Practical Course |
| Day 14 | Daily practical exercises | Practical Course |
| Day 15 | Daily practical exercises | Practical Course |
| Day 16 | Course summary and outlook – Summarize the learning gains and experiences of the cross-border e-commerce course – Look forward to the future development of the cross-border e-commerce industry and personal development opportunities – Provide suggestions for further learning and growth in the cross-border e-commerce industry -present a business plan based on the skills and knowledge learnt from summer school | Graduation |
2. Eligibility
- Undergraduate students, postgraduate students, teachers, researchers, entreprenurs from Afghanistan, Pakistan. Egypt. Uganda, Bangladesh. Sri Lanka. Kenya. Uzbekistan. Russia, Mozambique, Cote D’ivoire, Ethiopia.
- Have an interest in cross border e-commerce and trade.
- Good English communication skills.
- International students already studying in China are NOT eligible to apply.
3. How to Apply
Please send the following information in a Word/PDF File to Dr. Amar Razzaq via the email amar.razzaq@hotmail.com
The subject of the email should be: CBEC Summer School Application
(a) Personal Information:
- Surname (as on passport)
- First name (as on passport)
- Gender
- Birth date (YYYY-MM-DD)
- Passport number
- Nationality
- Name of university
- Country of university
- Nationality
- Current country of residence
- Current Position/Title/Role: (e.g., undergraduate, master’s student, PhD student, teacher, researcher, entreprenur)
- Email address
- Phone number
- Scanned copy of passport (attach separetly in the email)
(b) Prior Experience:
Please provide detailed information about your prior experience in e-commerce and/or business interests. Include your motivation for joining this program.
(c) Business Plan/Idea:
Describe your current business idea in detail. Explain what you aim to achieve and how this training will help you realize your business goals. Also write about your future plans.
4. Application Deadline and Result Announcement
- The deadline for submission of applications is June 25th, 2024.
- The results will be released before July 10th, 2024.
- Applicants will be informed about the result via email.
5. Selection Process
- A committee from Huazhong Agricultural University will make the selection.
6. Financial support
(a) There is no financial support for international travel to and from China, i.e. participants should cover the cost of air ticket to China (and back home) by themselves.
(b) The financial support from China Scholarship Council and the local government will cover the cost of meals, accommodation, tuition fees, local transportation, and insurance during the training period.
(c) Moreover, while the organizers will facilitate the visa application process, participants will be responsible for covering their own visa fees.
7. Other issues
As candidates may come from different countries, individual instructions will be provided after the trainees have been selected.
8. Contact Information
Prof. Zhou Deyi (Huazhong Agricultural University)
Assoc. Professor Amar Razzaq (Huanggang Normal University)
Mr. Saqib Khan (Wuhan Beltwood Technology Company Ltd.)
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Please share this info with your friends and anyone who is interested.
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